Nearly half of babies under 6 months develop flat head syndrome, and most parents are told the only answer is an expensive, uncomfortable helmet. But Baby Begin had a gentler solution: in-home physical therapy that works before a helmet ever becomes necessary.

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Their biggest hurdle: awareness. I partnered with Baby Begin to create social content that educated overwhelmed, sleep-deprived moms and reframed therapy as a proactive choice rooted in love and prevention.

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Years later, I found myself needing their services for my own baby. I wasn’t just a writer ... I became a customer. And I can say with confidence: their mission is as powerful as it is personal.