A rebrand isn’t just a new logo or a trendy font. It’s a chance to rethink how a company shows up in the world... and who it shows up for.

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As both writer and creative director, I helped reshape MoneyGram’s brand identity from the inside out. The centerpiece? The arrow tucked inside the MoneyGram “G”—a symbol of forward momentum, trust, and the millions of human connections this brand powers every day.

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I collaborated on a verbal and visual system that honored that legacy while pushing the brand into the future. Because when your logo says go, your story better keep up.