At Home needed its emails to do more than just announce new arrivals. They had to reflect the brand’s core values: value, variety, newness, and usefulness, while still giving shoppers a reason to get into the store.

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I brought those values to life in email copy that was equal parts stylish and smart, with a voice that always came with a wink. Seasonal campaigns kept things fresh, and product drops stayed playful without losing sight of the goal: getting feet through the doors.

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The standout? A four-part Black Friday email series that didn’t just boost sales—it sparked a 107% lift in in-store traffic, far surpassing the brand’s 7% goal.

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