Let’s be real: money beats socks every time.

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For this holiday campaign, I teamed up with our AOR to deliver what people actually want, with a wink to our partnership with the Haas F1 Team. The concept: those awkward gift moments we’ve all endured, saved by the ultimate crowd-pleaser ... money sent via MoneyGram.

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Anchored by a tongue-in-cheek TV spot, the campaign rolled out across social, digital, and in-store, using humor, relatability, and just the right amount of branded red to drive home the message: skip the guesswork and send money.