For MoneyGram's Mother's Day campaign, I tapped into that magic-hour moment we all remember—playing outside as a kid, sun going down, streetlights buzzing on, and Mom calling that it’s time for dinner.

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I took that familiar feeling and gave it a global twist: what if you could hear Mom calling you home… from across the ocean? You might not be able to make it back, but you can send her money.

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The goal? Make people feel something—nostalgia, love, maybe even a little guilt—and remind them that no matter how far you are, you can still show up for Mom.