La Madeleine will always have my heart and my stomach.

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Born in Dallas, inspired by France, this bakery and café brings maison-made meals to guests with warmth and authenticity. But as the brand expanded into new markets, the challenge was clear: how do you make French cuisine feel less fancy and more friendly?

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My solution: a script that dials down the intimidation and turns up the charm. We invited guests to slow down, savor the moment, and embrace a little joie de vivre—no passport required.