La Madeleine is a brand that's close to my heart. This bakery and café was founded in the heart of Dallas by a Frenchman and is committed to serving authentic, maison-made meals to its guests. But as the brand has grown, it's begun to face the challenge of introducing itself in new markets. French cuisine often comes across as intimidating in America, so it was important to show this brand in its true light. This script aims to show that La Madeleine is a casual bakery and café, where you're welcome to slow down to enjoy life the French way - with joie de vivre.