For MoneyGram’s 2025 Ramadan campaign, I leaned into a powerful cultural truth: the moment between day and night during Ramadan isn’t just a time—it’s a feeling. It marks the shift from sacrifice to celebration, and for many, it’s made possible by the support of family.

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That’s where MoneyGram comes in.

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I partnered closely with art direction to bring this insight to life through a bold, type-led visual approach. We skipped the clichés and broke through the sea of sameness with striking design and emotionally resonant copy.

The result? A campaign that honored tradition, stood out creatively, and reminded people just how meaningful it is to show up for the ones you love, especially when the sun goes down.