When it comes to social, trends move fast, and smart brands move faster. I saw an opening for At Home, the Home Décor Superstore, to lean into bite-sized, lifestyle-first video content in a way no one else in the category was doing.

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I concepted a series of hands-on, high-performing videos that made décor feel doable, from clever storage hacks to effortless seasonal styling. Each one highlighted product in a practical, scroll-stopping way—perfect for the Pinterest-meets-reality audience.

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(Also yes, those are my hands—and yes, that’s my dog.)