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BEEF UP THE BUENO

Taco Bueno isn't your typical Mexican QSR. Unlike the other guys, Bueno has its roots in authentic Tex-Mex recipes, and they're still made fresh in each Bueno kitchen, every day. This brand has a big opportunity in a world that is becoming more and more educated about the importance of real ingredients and that continues to stray away from packaged and processed. With their new website, Taco Bueno wanted to get away from college students downing tacos at 2 a.m. and instead talk to moms pressed for time who need to hit the drive-thru without feeling guilty about what their kids are eating. My solution? Beef up what's Bueno about this food with every word.

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